The Carlsberg Fan Squad is designed to make football better for fans, so much so, we’re going to reward an England fan with an encyclopaedic knowledge of football with a pair of tickets to watch England v Peru on the 30th May. The Wembley date is England’s final match on home soil before they jet off to Brazil.
The Carlsberg Fan Squad has given football fans the chance to test their knowledge of football by hiding clues relating to 37 different football league teams around The Eternal Optimist, the pub made famous by the Carlsberg Fan Squad TV advert. In the advert, the Eternal Optimist is transformed by Jeff Stelling, Ian Wright and Paddy McGuinness into the ultimate England fans pub.
All you have to do to win the tickets is explore the pub in our 360 image and identify the 37 club clues to be in with a chance to win:
The Eternal Optimist pub was developed following market research with real football fans to identify the things that dampen their experience of watching football in the pub. The insight outlined that nipping to the toilet and missing a goal infuriated fans, as did the size of the TV and the chance of having your view blocked by a tall fan. The Fan Squad therefore introduced viewing holes in the urinals, a super-sized screen and raised seating platforms to ensure fans never missed a kick and any of the action. You can watch the advert at https://www.youtube.com/watch?v=X1GYG409v6M
If you can’t find all 37 clues or aren’t lucky enough to win then don’t despair, the Carlsberg Fan Squad are taking 1,000 fans to the Ultimate England Experience at Wembley in October for the England v San Marino game. Head to CarlsbergFanSquad.co.uk or pick up promotional packs in store for a chance to win.
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