Money. Funny subject at a football club.
The fans believe the clubs belong to them. The club owners think differently. There is a lovely banner held up at LFC games saying “Football Without Fans Is Nothing”, and they are right, but the owners of the clubs are in a very unusual position and they know it.
Take a film. If its crap – you don’t go and see it. Take a football team. If they perform crap week in week out, you still go and watch them as its ingrained into your soul that this is your club and you will watch them no matter what.
The sneaky club owners know this and push us for every little penny. Crap cups of tea. Horrible microwaved pies. Over priced watered down beer. We lap it up and we lap it up with aplomb.
With our record breaking shirt deal with Warrior, our constant efforts to whittle down that wage bill and with LFC’s online sponsorship being one of the highest amongst football clubs, it’s only a matter of time before these revenue streams dry up and the dreaded stadium naming rights come right back to the forefront.
The club is bound to snap off someone’s hand soon as its money. And all incoming money makes the club look better. But how far would you let the club go before you say enough is enough?
Send me your best This Is Anfield signs on Twitter / Facebook and I’ll pop my favourites up on my site.
Anyway, put yourself in his place and ask yourself…
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